|The original rendition of what would become the iconic logo|
When you walk into the villa that Gabriele d’Annunzio purchased and where he retired, you will find the very first “Trident.” It was he who, ever-the-artist, developed this graphic design to symbolize the will to get things done. The encircled arrows represent the three shots fired by a battleship that engages a potential enemy: the arrow on the left reprents the first warning shot, fired at the ship’s stern; the arrow on the right represents the second warning shot, fired at the ship’s bow. The central arrow is the last round fired, when the ship doesn’t yield: this one is aimed at the ship itself. The logo was dubbed “Dare In Brocca” or “hit the target.”
Mr. Beretta was fascinated with this symbol, and asked Gabriele d’Annunzio if he could “borrow it.” Gabriele d’Annunzio gave Mr. Beretta the rights to use it as the company’s symbol, and from that moment, the “Trident” became the company’s logo.
The Beretta 92F designated the M9 is the official service pistol/sidearm used by the US Armed Forces from the Army to the Marine Corps. On September 19, 2012, in Accokeek, USA, the US Army announced that Beretta USA has been awarded a contract for up to 100,000 M9, 9mm caliber, pistols. An initial order for over 4,600 autoloading pistols has already been released to the company. All of the pistols will be manufactured at the Beretta USA facility in Maryland, where an American work force of nearly 300 employees has been making M9 pistols since 1987. To date, over 600,000 Beretta 9mm pistols have been delivered to the U.S. military.
“This order reconfirms the US Armed Forces’ interest and support of the M9 pistol. The Beretta M9 remains the standard sidearm of the US Army”, commented Cav. Ugo Gussalli Beretta, President of Beretta, “These pistols will support American troops in the field for years to come.”
Please see my article on Beretta when the President of Beretta kindly invited me to visit.