VINITALY in Verona 2013



Online as of Saturday 6 April, on the eve of the 47th edition of Vinitaly, the first digital platform promotes Italian wine culture and its finest products – which are now available for sale via Internet.


Verona, 6 April 2013  VinitalyWineClub makes its debut online today ( – Veronafiere’s digital project enters the global network through a new promotion channel to strengthen the ‘Vinitaly system’ even further.

An initial offering of about 200 labels from 125 producers in 18 Italian regions, including companies taking part in OperaWine (with almost 100 companies on the waiting list), VinitalyWineClub aims to establish itself as a platform for the international promotion of Italian wine excellence and thereby further enhance Vinitaly’s role world-wide. For almost fifty years, Vinitaly has been synonymous with Italian wine on markets at home and abroad through Vinitaly International; a strategic brand supporting the internationalisation of Italian wine cellars.

Nearly half of the turnover generated by Italian wine sales comes from exports,” said Giovanni Mantovani, CEO & Director General of Veronafiere. Vinitaly has played a leading role for almost fifty years in worldwide promotion of Italian wine, with special emphasis on several key markets such as the United States, Russia and China. This strategy that has helped many quality-oriented producers, often small, to make their names and earn recognition in Italy as well as abroad. Vinitaly is a driving force in the wine sector, Mantovani went on, “and is well aware of the potential for further growth that may characterise the field in coming years, in Italy, Europe and the rest of the world. And in order to strengthen our locomotive role for growth in the sector, we are delighted to present VinitalyWineClub. We have worked on this project for some time. Now that it has attained quality that has always distinguished Vinitaly, it makes its bow in Italian and will be expanded to cover Europe later this year.”


VinitalyWineClub is more than a routine e-commerce platform and was created to provide an introductory and exploratory experience leading to purchases of the best Italian labels from many wine-growing areas – from the most famous to lesser known jewels – with a particularly innovative, engaging and exclusive formula. Flexible subscription schemes (starting from €29/month) and purchase customisation opportunities, as well as editorials dedicated to the characteristics of all the wines and the experience of their producers, mean that VinitalyWineClub will help users to discover, learn about and purchase wines on-line thanks to a simple and interactive formula modelled on the preferences and budgets of every member.




VinitalyWineClub ( is an added-value aspect of the “Vinitaly system” which will focus on three different areas: 


  • Vinitaly Wine Shop: the online platform selling a selection of quality wines at a fair price, offering theme-based and specific selections as well as the chance to “assemble” personalised wine choices;

•        Vinitaly Wine Club: an exclusive community that helps members discover emerging labels selected thanks to Vinitaly’s expert guidance. The flexible subscription scheme, based on three price ranges to meet the needs of different budgets, helps members discover three different labels every month from all over Italy;

•        Vinitaly Wine Blog: a place for stories, images and experiences on a personal, first-hand level through conversations with producers to guide consumers and their purchasing decisions.


The labels included in VinitalyWineClub  selections are assessed in advanced in order to offer the public a balanced selection of wines ensuring the highest quality, in turn representing the excellence of every Italian region by providing range of products and prices that meet the demands of key markets.


About thetravellinggourmet

As a renowned Travel, Food & Wine Writer he has travelled the world in a keen & indomitable pursuit of exotic delicacies & fine wines. His articles have been published in over 20 prestigious publications, both local & international. Dr. Lim has toured and trained in Wine Evaluation & Oenology in most of the world's top wine producing areas from France to Australia. The Travelling Gourmet says, "Gastronomy has no frontier. These are the gastronomic voyages of The Travelling Gourmet. My unending mission. To explore strange new cuisines, to seek out new wines and new culinary experiences, to boldly go where no gourmet has gone before...." Have pen, will travel. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any other information storage & retrieval system, without permission from Dr. Michael Lim The Travelling Gourmet and/or MSN. Material may be works of fiction. Names, characters, places and incidents may be true but may also be products of the author's imagination or are used fictitiously. Any resemblance whatsoever to actual person or persons, either dead or living, events, or locales may be entirely and purely coincidental and unintentional. No part of this website may be used to villify others or for criminal purposes. Interests: Travel, Food, Wines, Cooking, Wine Appreciation, Parachuting, Languages, Music, Reading, Swimming, Hunting, Ballet, Fencing, Archery, Anthropology and more... The Travelling Gourmet is a copyrighted trademark. All rights and photos reserved. No part may be reproduced without permission.
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5 Responses to VINITALY in Verona 2013

  1. Pingback: Chinese wine market: bright horizons for foreign producers? | China Daily Mail

  2. Interesting post, than you. It’s been an amazing edition of Vinitalty, imho it’s been widely appreciated the focus on key global market, like USA and China above all. OperaWine projext and other seminars stressed the strategice importance of filling the gap with the competitors on target markets. I also tried to provide an overview of the Chines wine market in my last article on China Daily Mail at


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