Toast Box Kaya Toast CON!

Story and photos by Dr. Michael Lim The Travelling Gourmet TM

All rights reserved copyright

All photos are of real food with no photoshop

The inquisitive and indomitable Travelling Gourmet gives you the expose aka low down on a popular Breakfast snack at where…

MANY people go for breakfast, tea and snacks. I actually got to hear of this CON from my good friend, Adelgunde Sommer who posted a photo of her Kaya Toast Bread with very little Kaya jam…only small dabs here and there. I decided to go incognito and unannounced to Toast Box to buy a Kaya Toast and see for myself.

On Saturday, 25 July, 2015, I went to the Toast Box @ Lido opposite Food Repblic at 18:23:54. I bought a Kaya Toast for S$1.60 and a Kopi O (Black coffee) for S$ 1.70. Check No: 383182.

I then sat down at a table in the far corner and took photos of the Kaya Toast. It was lightly browned toast and seemed to be white bread. However, on their noticeboard, they say it is multi grain bread. despite being toasted, the bread is soft and wimpy and somewhat mushy as is typical of white bread. Frankly, I prefer wholemeal and brown bread and Rye Bread for more texture and bite and nutrition. The most terrible part of this scam, because I believe in calling a spade a spade, is the way the staff have been trained to put a small rectangular piece of margarine at the edge of the Kaya Taost sandwich in such a cunning way…that it seems that the whole sandwich has a lot of butter or margarine in it. THIS IS NOT SO! It is an optical illusion and a crafty trick!The amount of margarine is actually very little. If you open up the two pieces of toast you will see what I mean. The rectangle of margarine is approximately 2cm by 4cm. Moreover, the amount of Kaya or egg jam is MINISCULE..a dab here a dab there. On the other piece of the toast there is NO  margarine and NO Kaya Jam at all! What a scam and rip off!!! i asked the staff, a somewhat elderly lady from China (PRC) and she assured me that they use butter not margarine. From what I tasted, I think it is margarine…it was definitely not AOC Butter from Isigny Ste-Mere!  Insider knowledge from a reliable source reveals that they use margarine NOT butter. Margarine is not healthy being full of Transfats.

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As my good friend in Hong Kong, Dr. Ken Hui always says: Seeing is believing!

I posted my photos on my FaceBook page, and my friend, Adelgunde posted her photo showing the same thing when she bought the Kaya Sandwich at Toast Box @ Espalanade. So this is standard operating practice for Toast Box. Adelgunde had this to say:

“Mine was @ Esplanade. Even less kaya than yours…”

facebook_1437882254599 Adelgunde Esplanade

Courtesy of Adelgunde Sommer at Toast Box@Esplanade

My advice to you as The Travelling Gourmet TM is simply this:

If you want a really good Kaya Toast sandwich…get some wholemeal bread, toast it and then apply lashings of REAL Butter and real Kaya…as much as you want, Ha! Ha! If you want something done right, sometimes you have to do it yourself! ENJOY! Give Toast Box a miss!

We are on to your SCAM Toast Box! 🙂

Here I am INCOGNITO in Toast Box@Lido! 🙂

facebook_1437883053210 TTGourmet

Toastbox Insider Info facebook_1438785902142


About thetravellinggourmet

As a renowned Travel, Food & Wine Writer he has travelled the world in a keen & indomitable pursuit of exotic delicacies & fine wines. His articles have been published in over 20 prestigious publications, both local & international. Dr. Lim has toured and trained in Wine Evaluation & Oenology in most of the world's top wine producing areas from France to Australia. The Travelling Gourmet says, "Gastronomy has no frontier. These are the gastronomic voyages of The Travelling Gourmet. My unending mission. To explore strange new cuisines, to seek out new wines and new culinary experiences, to boldly go where no gourmet has gone before...." Have pen, will travel. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any other information storage & retrieval system, without permission from Dr. Michael Lim The Travelling Gourmet and/or MSN. Material may be works of fiction. Names, characters, places and incidents may be true but may also be products of the author's imagination or are used fictitiously. Any resemblance whatsoever to actual person or persons, either dead or living, events, or locales may be entirely and purely coincidental and unintentional. No part of this website may be used to villify others or for criminal purposes. Interests: Travel, Food, Wines, Cooking, Wine Appreciation, Parachuting, Languages, Music, Reading, Swimming, Hunting, Ballet, Fencing, Archery, Anthropology and more... The Travelling Gourmet is a copyrighted trademark. All rights and photos reserved. No part may be reproduced without permission.
This entry was posted in Commercialism & Hypocrisy, Food and drink, Greed & Avarice, Let them eat Cake..., Materialismus and tagged , , , , . Bookmark the permalink.

3 Responses to Toast Box Kaya Toast CON!

  1. vanille pralinen says:

    I have the same grouse as you, Mike. I’ve been disappointed on numerous occasions with pathetic ingredients. Kaya toast must be decadently rich in flavour and quantity, else why call it Kaya? They should be honest with the quantity and quality in the first place. 😦


  2. Lee Men says:

    Toastbox also uses creamer or filled milk instead of evaporated milk. They charge more but use cheaper and unhealthy creamer or filled milk.


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