Story and photos by Dr. Michael Lim The Travelling Gourmet TM
All rights reserved Copyright
The irrepressible and irascible Travelling Gourmet TM checks out Cafedirect Fair Trade Americano Coffee capsules that are…wait for it…FULLY COMPATIBLE with Nespresso machines.
MAYBE I am being a trifle pessimistic but the thing I can forsee is that although it is a very innovative developement… the fact that Cafédirect Americano pods are priced at $8.90 for a pack of 10…means that the price difference between Cafedirect and the original Nespresso Coffee Capsules or pods is only $1 to $2. Unless there is a bigger price-point difference, I do not think it can capture a big share of the market…Well. never mind, for the consumer and die hard coffee connoisseur, the more choice the better. Anyway, as the Scots say: ‘many a mickle makes a muckle’, which translates as “every cent counts!”. Cafedirect pods are available at all FairPrice Xtra and FairPrice Finest outlets.
The coffee comprises 100% Arabica beans with an intensity of 8 out of 12. It is a 5:3 blend of Tanzanian and Mexican coffee. The African beans from Tanzania give nice fudge like notes to the flavour with hint sof caramel…while the Mexican beans give a round fleshy finish to the coffee. Enjoy the espresso without the overpowering caffeine punch of an “powderful” espresso. The Cafedirect’s Fairtrade business model gives back 50% of the profits to the coffee growers! Cafedirect is the UK’s largest award winning hot beverage company and was found to be the most recommended brand in a Milward Brown 2007 survey.
I like my coffee strong like my women…rich, voluptuous and keeps you up the whole night…OMG!