Vinitaly goes digital

Story and photos by Dr. Michael Lim The Travelling Gourmet TM

Copyright all rights reserved

The indomitable and irrepressible Travelling Gourmet TM on Vinitaly going digital because of the…

MONSTROUS china virus wilfully spread by china worldwide. It is just not the same not to be in Verona tasting the wines and learning from wine producers and enologists. You cannot taste wine digitally.


A unique platform for business, tastings and networking
Preview on Saturday 21 November with the International Summit and OperaWine with Wine Spectator.
B2b meetings are scheduled over the online platform from Sunday 22 to Tuesday 24.
Monday 23 sees the launch of the two-day business forum with over fifty appointments.

Verona, 12 November 2020. Digital switch for wine2wine with appointments from 21 to 24 November.
wine2Wine exhibition, the Veronafiere start-up dedicated to the wine sector, goes “digital”: and with more than 50 seminars during the wine2wine business forum as well as Operawine, the event transfers entirely to the already fully operative and dedicated “VeronaFiere Plus” platform. This change of direction became necessary following the Decree issued by the Presidency of the Council of Ministers on the 24th October that brought a halt to all physically attended exhibition activities until 24 November. These three-events-in-one – originally created to bring business, content, meetings, training and ideas together – have consequently been transferred online and will continue to support the relaunch of the wine market and the Italian system.

Giovanni Mantovani, CEO of Veronafiere, said “We had already developed maximum possible interaction for an event that we were then obliged to transfer online. This is joined by a schedule of content and business involvement of the highest quality. This is an event designed to support the wine sector and we would like to thank the numerous partners for their solidarity with us to help restart Italian wine. Wine2wine will also be able to bridge the gap between operators from all over the world thanks to b2b meetings, webinars, workshops and the expansion of the remote wine tasting schedule taking in Europe, China, United States, Japan and Brazil.”

The programme of events, including the previews of Saturday 21 November, has been confirmed. Sessions will open with the International summit discussing The future of wine: different visions, one perspective. Current scenarios and possible challenges for the next decade. Sponsored by Unicredit, the event will involve international and national figures in the sector, with institutional representatives including the director of Ismea, Raffaele Borriello, the president of ICE, Carlo Ferro, and the Minister Agricultural policies, Teresa Bellanova.
The meeting will present a research project implemented by Nomisma Wine Monitor for the Vinitaly Observatory which will provide market data for the most complex year ever; a survey involving Italian companies to trace the profile of the wine business in the post Covid era will also be outlined.

The afternoon welcomes OperaWine, with the presentation by Wine Spectator of the top 100 producers in 2021 followed by a question and answer session. The many appointments on the calendar also include the Assoenologi 2020 Congress Day on Sunday 22 and the Round Table on Monday 23 November Wine and major retailers responding to change dedicated to the Italian large-scale retail sector.
Monday 23 and Tuesday 24 will ensure significant emphasis on internationality with 12 wine tastings for international buyers linking up from the USA, China, Japan, Brazil, United Kingdom and Netherlands.

The wine2wine business forum will also offer more than fifty digital sessions with an audience of seventy international speakers discussing market topics such as globalization, the post-COVID era, new consumption and purchasing modes, wine tourism, marketing and digitalization. Two special focus events will highlight female leadership and inclusiveness in the wine industry.

Appointments also include the conference dealing with “Wine in the changing global scenario: challenges for the supply chain” (23 November) involving top management from Federdoc, Unione Italiana Vini, Federvini, Alleanza per le Cooperative, Fivi, CEO of ICE, Roberto Luongo and the CEO of Veronafiere, Giovanni Mantovani.
Lastly, the virtual show area of wine2wine exhibition digital edition offers wine-makers the chance to promote their brands and products, all of which are indexed with tags for quick searches by registered visitors through automatic filters and hints.

About thetravellinggourmet

As a renowned Travel, Food & Wine Writer he has travelled the world in a keen & indomitable pursuit of exotic delicacies & fine wines. His articles have been published in over 20 prestigious publications, both local & international. Dr. Lim has toured and trained in Wine Evaluation & Oenology in most of the world's top wine producing areas from France to Australia. The Travelling Gourmet says, "Gastronomy has no frontier. These are the gastronomic voyages of The Travelling Gourmet. My unending mission. To explore strange new cuisines, to seek out new wines and new culinary experiences, to boldly go where no gourmet has gone before...." Have pen, will travel. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any other information storage & retrieval system, without permission from Dr. Michael Lim The Travelling Gourmet and/or MSN. Material may be works of fiction. Names, characters, places and incidents may be true but may also be products of the author's imagination or are used fictitiously. Any resemblance whatsoever to actual person or persons, either dead or living, events, or locales may be entirely and purely coincidental and unintentional. No part of this website may be used to villify others or for criminal purposes. Interests: Travel, Food, Wines, Cooking, Wine Appreciation, Parachuting, Languages, Music, Reading, Swimming, Hunting, Ballet, Fencing, Archery, Anthropology and more... The Travelling Gourmet is a copyrighted trademark. All rights and photos reserved. No part may be reproduced without permission.
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