Story and photos by Dr. Michael Lim The Travelling Gourmet TM
Copyright all rights reserved
The debonair and indomitable Travelling Gourmet TM finds…
MUCH Galgenhumor (German for gallows humour or black comedy) in BUrger King’s attempt to highlight female inequality in the kitchen! Yes, it is a cold, cruel, heartless world and life is unfair.
Burger King’s attempt to highlight gender disparity in the restaurant industry with a provocative tweet appears to have backfired.
On Monday, 8 March 2021 is also Commonwealth Day and also International Women’s Day, the Twitter account for Burger King UK tweeted “Women belong in the kitchen.”
OMG! Faux pas n’est pas!
In a series of subsequent threaded tweets, the fast food giant pointed out the lack of female chefs in the restaurant business.
“If they want to, of course,” reads a follow-up from Burger King UK. “Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”
The chain then highlighted its new scholarship program for female employees to “pursue their culinary dreams!” But later in the day, Burger King UK, before deleting the tweet, tweeted an apology: “We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships.”
Meanwhile, the Burger King Foundation, the company’s United States-based nonprofit arm, meanwhile, published a full-page ad with similar language in Monday’s print edition of the New York Times. “Women belong in the kitchen” was bolded in large font that took up much of the ad’s above-the-fold space.
This shows how true the old adage is: The road to hell is paved with good intentions.
The Travelling Gourmet TM says, Keep calm and carry on eating Burgers! Stay healthy!