Story and photos by Dr. Michael Lim The Travelling Gourmet TM
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The debonair and indomitable Travelling Gourmet TM finds…
MUCH Galgenhumor (German for gallows humour or black comedy) in BUrger King’s attempt to highlight female inequality in the kitchen! Yes, it is a cold, cruel, heartless world and life is unfair.
Burger King’s attempt to highlight gender disparity in the restaurant industry with a provocative tweet appears to have backfired.
On Monday, 8 March 2021 is also Commonwealth Day and also International Women’s Day, the Twitter account for Burger King UK tweeted “Women belong in the kitchen.”
OMG! Faux pas n’est pas!
In a series of subsequent threaded tweets, the fast food giant pointed out the lack of female chefs in the restaurant business.
“If they want to, of course,” reads a follow-up from Burger King UK. “Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.”
The chain then highlighted its new scholarship program for female employees to “pursue their culinary dreams!” But later in the day, Burger King UK, before deleting the tweet, tweeted an apology: “We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships.”
Meanwhile, the Burger King Foundation, the company’s United States-based nonprofit arm, meanwhile, published a full-page ad with similar language in Monday’s print edition of the New York Times. “Women belong in the kitchen” was bolded in large font that took up much of the ad’s above-the-fold space.
“Fine dining kitchens, food truck kitchens, award-winning kitchens, casual dining kitchens, ghost kitchens, Burger King kitchens. If there’s a professional kitchen, women belong there,” the ad continued. “But can you guess who’s leading those kitchens these days? Exactly. Only 24% of chef positions in America are occupied by women. Want to talk head chefs? The number drops to fewer than 7%.”
This shows how true the old adage is: The road to hell is paved with good intentions.
The Travelling Gourmet TM says, Keep calm and carry on eating Burgers! Stay healthy!
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About thetravellinggourmet
As a renowned Travel, Food & Wine Writer he has travelled the world in a keen & indomitable pursuit of exotic delicacies & fine wines. His articles have been published in over 20 prestigious publications, both local & international. Dr. Lim has toured and trained in Wine Evaluation & Oenology in most of the world's top wine producing areas from France to Australia. The Travelling Gourmet says, "Gastronomy has no frontier. These are the gastronomic voyages of The Travelling Gourmet. My unending mission. To explore strange new cuisines, to seek out new wines and new culinary experiences, to boldly go where no gourmet has gone before...." Have pen, will travel. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any other information storage & retrieval system, without permission from Dr. Michael Lim The Travelling Gourmet and/or MSN. Material may be works of fiction. Names, characters, places and incidents may be true but may also be products of the author's imagination or are used fictitiously. Any resemblance whatsoever to actual person or persons, either dead or living, events, or locales may be entirely and purely coincidental and unintentional. No part of this website may be used to villify others or for criminal purposes.
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