Meatless Impossible Burger now in 7-11

Keep calm and carry on eating – The Travelling Gourmet TM

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Story and photos by Dr. Michael Lim The Travelling Gourmet TM

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The indomitable and irrepressible Travelling Gourmet TM can tell you that the…

MEATLESS Impossible Burger is now in 7-11 stores in Singapore!

7-Select Impossible™ Deluxe Burger will make its convenience store debut in Asia on 26 May at more than 300 7-Eleven stores in Singapore. Impossible Foods worked closely with leading retailer Dairy Farm Group, which operates 7-Eleven in Singapore, Hong Kong, Macau and Southern China, to develop a ready-to-go plant-based burger for fans to enjoy any day, any time. The auspicious date of 26 May 2021 is also Vesak Day which celebrates Lord Buddha’s birthday.

Crafted using 7-Eleven’s recipe created by a chef, the ready-to-eat Impossible Deluxe Burger is stacked with delicious sauteéd healthy white button mushrooms, garden-fresh spinach and finished with a light and refreshingly tangy sour cream sauce between fluffy buns. Tasty and sustainable, the pre-made item can easily be warmed up in under a minute. 

Laurent Stevenart, Singapore Country Manager at Impossible Foods waxed lyrical and said excitedly, “A huge mission of Impossible is to make our delicious plant-based products available everywhere conventional animal meat is sold today, and this includes the convenience store market. We are so thrilled to collaborate with 7-Eleven Singapore on this on-the-go option for fans who might have not yet tried Impossible products,” 

Yes, the Impossible Deluxe Burger at S$5.90 has no meat at all and yet tastes by my taste buds, 80% like real meat. 7-Eleven Singapore will be the first convenience store to serve the Impossible Burger in Asia at more than 300 7-Eleven convenience stores across the island. The Impossible Deluxe Burger will be ideal for busy Singaporeans grabbing a quick bite in between meetings or looking to satisfy their hunger pangs late at night.

Touted as versatile, nutritious and delicious, Impossible Burger is the world’s only burger that looks, tastes and smells like ground beef from cows, and yet it is made entirely from plants. I can tell you that there are Soy Beans in it and many vitamins too. The meat flavour comes from plant based Heme/leghemoglobin fermented from genetically engineered yeast from soy bean plants. Being made from plants means there is a much smaller environmental footprint than meat from animals. There is also 0% cholesterol. Also NO cancer causing palm oil. As it is made from plants, 96% less land is used and 87% less water is used. Moreover, 89% less greenhouse gasses is produced. This means a saving of 7 square meters of land, 3 kg of CO2, and 84 litres of water for every 113g serving consumed. Save the planet, eat Impossible Burger!

These are the ingredients in the Impossible Deluxe Burger:

Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% Or Less Of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy Leghemoglobin, Salt, Mixed Tocopherols (Antioxidant), Soy Protein Isolate, Vitamins and Minerals (Zinc Gluconate, Thiamine Hydrochloride (Vitamin B1), Niacin, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12).



About thetravellinggourmet

As a renowned Travel, Food & Wine Writer he has travelled the world in a keen & indomitable pursuit of exotic delicacies & fine wines. His articles have been published in over 20 prestigious publications, both local & international. Dr. Lim has toured and trained in Wine Evaluation & Oenology in most of the world's top wine producing areas from France to Australia. The Travelling Gourmet says, "Gastronomy has no frontier. These are the gastronomic voyages of The Travelling Gourmet. My unending mission. To explore strange new cuisines, to seek out new wines and new culinary experiences, to boldly go where no gourmet has gone before...." Have pen, will travel. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any other information storage & retrieval system, without permission from Dr. Michael Lim The Travelling Gourmet and/or MSN. Material may be works of fiction. Names, characters, places and incidents may be true but may also be products of the author's imagination or are used fictitiously. Any resemblance whatsoever to actual person or persons, either dead or living, events, or locales may be entirely and purely coincidental and unintentional. No part of this website may be used to villify others or for criminal purposes. Interests: Travel, Food, Wines, Cooking, Wine Appreciation, Parachuting, Languages, Music, Reading, Swimming, Hunting, Ballet, Fencing, Archery, Anthropology and more... The Travelling Gourmet is a copyrighted trademark. All rights and photos reserved. No part may be reproduced without permission.
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