VINITALY SPECIAL EDITION 2021

Story and photos by Dr. Michael Lim The Travelling Gourmet TM

Copyright all rights reserved

The intrepid and indomitable Travelling Gourmet TM reports on VINITALY SPECIAL EDITION 2021 as…

MAURIZIO
Danese, President of Veronafiere said,”This result goes beyond our expectations,”
54th Vinitaly scheduled for next year in 2022 – 10-13 April 2022.

VINITALY SPECIAL EDITION – BEYOND ALL EXPECTATIONS: 12,000 OPERATORS (2500 INTERNATIONAL FROM 60 COUNTRIES)

THE ALL-BUSINESS FORMULA HUGELY SUCCESSFUL FOR COMPANIES, CONSORTIA AND ORGANIZATIONS
Verona, 19 October 2021. Attendance by more than 12,000 professional operators, with more than 2,500 buyers (about 22% of total) from 60 countries: the special and extraordinary edition of Vinitaly closes today as the third and last Italian stage in the run up to 54th edition scheduled 10-13 April 2022.
“This result goes far beyond our expectations,” said the President of Veronafiere, Maurizio Danese. “Companies, consortia, agricultural and supply chain associations and operators rewarded this business initiative project with a high rate of contacts and sales, as well as a unanimous index of satisfaction. The third event attended in person with Vinitaly today,” Danese concluded, “is part of a scenario of impressive acceleration of Made in Italy exports and Italian wine on all the main target markets, including the domestic market thanks to collaboration activated with Fipe and Vinarius. We are experiencing a strong recovery in which Veronafiere plays a fundamental driving role for the internationalization of SMEs and Italian wine, with a commitment towards increasing the value of sales.”
The map of countries taking part in Vinitaly Special Edition sees Europe (with Northern countries, Germany and Franca in front), Russia, the United States and Canada lead demand for Italian wine at the trade fair, followed by Eastern Europe (Romania, Ukraine, Poland, Belarus, Bulgaria and the Czech Republic), the United Kingdom and China, returning to Verona again. “This geography,” commented Giovanni Mantovani, CEO of Veronafiere, “is perfectly aligned with the growth figures seen on international markets which, in the first 7 months of this year, posted an overall leap ahead of 15% compared to the same period last year. We upheld our declared commitment to organise a highly qualified Special Edition thanks also to the support of ICE Trade Agency,” Mantovani went on, “with international operators arriving precisely from the areas where Italian wine is growing significantly. “Now,” Mantovani concluded, “we are aiming to achieve a great 54th Vinitaly in 2022.”
Areas of interest among operators and buyers saw those dedicated to organic wines achieve a surge in attendance. Over the three days, 42 exhibitors in this segment saw their agendas crammed with b2b appointments, especially with buyers from Northern Europe and Germany. And in relation to new trends, the Mixology Masterclass calendar was sold out. There was also positive feedback for the equally Special Editions of Sol&Agrifood and Enolitech.

I looked forward every year to attending Vinitaly as a journalist and also as a Wine Judge. The horrible china virus which vile china wilfully spread worldwide disrupted Vinitaly but Vinitaly is coming back!
The Travelling Gourmet TM says, “Keep calm and drink wine”

About thetravellinggourmet

As a renowned Travel, Food & Wine Writer he has travelled the world in a keen & indomitable pursuit of exotic delicacies & fine wines. His articles have been published in over 20 prestigious publications, both local & international. Dr. Lim has toured and trained in Wine Evaluation & Oenology in most of the world's top wine producing areas from France to Australia. The Travelling Gourmet says, "Gastronomy has no frontier. These are the gastronomic voyages of The Travelling Gourmet. My unending mission. To explore strange new cuisines, to seek out new wines and new culinary experiences, to boldly go where no gourmet has gone before...." Have pen, will travel. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any other information storage & retrieval system, without permission from Dr. Michael Lim The Travelling Gourmet and/or MSN. Material may be works of fiction. Names, characters, places and incidents may be true but may also be products of the author's imagination or are used fictitiously. Any resemblance whatsoever to actual person or persons, either dead or living, events, or locales may be entirely and purely coincidental and unintentional. No part of this website may be used to villify others or for criminal purposes. Interests: Travel, Food, Wines, Cooking, Wine Appreciation, Parachuting, Languages, Music, Reading, Swimming, Hunting, Ballet, Fencing, Archery, Anthropology and more... The Travelling Gourmet is a copyrighted trademark. All rights and photos reserved. No part may be reproduced without permission.
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