AYAM Brand launches plant-based “meat” products
Story and photos by Dr. Michael Lim The Travelling Gourmet TM
Copyright all rights reserved
The intrepid and indomitable Travelling Gourme TM tells you about AYAM Brand’s…
“MEAT” like plant based foods…
Ayam Brand Launches yumeat™:A Healthier and Tasty alternative to Singaporeans’ favourite comfort food, all made from plants!
4th October 2021, Singapore – Ayam Brand presents yumeat™, plant-based food products that are healthy, savoury and affordable. For countless years, Singaporeans have savoured AYAM Brand’s Sardines. Alfred Clouet, a French citizen, founded Ayam Brand in 1892 Singapore, which was at that time part of British Malaya! Incredible, I did not know that Ayam brand has been around for so long. Ayam Brand is now available in more than 30 countries, including Australia, Canada, the USA and Europe, with the help of its latest acquisition in 2012, a distribution company in Paris, France.
Now, the household name in the quality canned food sector, Ayam Brand expands its range with their new line of healthy products under the innovative plant-based category.
Yumeat™ is specially formulated for the local palate. Developed in Singapore, you can enjoy a sense of comfort, pleasure, and nostalgia with every bite of plant-based luncheon or plant-based minced meat with bean paste when prepared with popular recipes, like luncheon fries or hot porridge. What’s more, this hearty treat is meatless and naturally cholesterol-free!
Available in cans and pouches, with a long shelf life, yumeat™ products are non-frozen, which means that they are ready-to-use, no thawing required compared to most plant-based products available on the market.
Designed for guilt-free convenience, yumeat™ aims to help consumers transition to a more sustainable diet. The brand’s luncheon (190g) is priced at SGD$ 2.95, which makes for an affordable meatless option, and it contains seven times more fibre, 23% less sodium, and 53% less fat compared to the average meat alternative.
Yumeat’s initial launch includes the following products:
- Plant-based luncheon (190g/360g) – $2.95/$4.95
- Plant-based minced meat with bean paste (195g) – $2.95
Essentially made from soy and wheat, consumers can expect more plant-based goodies from yumeat™ in the coming months.
Where can people purchase yumeat™?
yumeat™ products are available in more than 30 FairPrice Finest and Xtra supermarkets. For more information on yumeat™, please visit www.yumeat.com.
As tasty as conventional meat, yumeat™ can easily be sautéed, grilled, fried, steamed or stewed. It is also Halal-certified and free from cholesterol, MSG, GMO, antibiotics, sodium nitrite and other preservatives.
The Travelling Gourmet 