Story and photos by Dr. Michael Lim The Travelling Gourmet TM

Copyright all rights reserved

The indomitable and irrepressible Travelling Gourmet TM highlights…

MARVELLOUS SIA’s new brand campaign…

Singapore Airlines (SIA) has launched its new brand campaign, titled “We Look
Forward to Seeing You in the Air Again”
It kicks off with a 30-second video, which follows a group of travellers at various
stages of the trip from their home to the aircraft. They levitate as they make their
way to the airport, embodying the ease with which they navigate the new and
reimagined customer journey. The weight of restrictions lifts from their shoulders as
they float through the airport. The video ends with the travellers comfortably settled
in their aircraft seat, once again experiencing the world-renowned Singapore
Airlines service and looking forward to the joy of flying to their destination.
This promises customers that they continue to enjoy an enhanced travel experience
with Singapore Airlines, despite the myriad changes brought about by Covid-19. It
assures them that SIA has introduced a suite of health and safety initiatives with
their safety and well-being in mind, giving them confidence and peace of mind as
they fly again. It alludes to efforts to provide a seamless customer experience,
especially when travelling in the new normal. The video is on SIA’s website, as well as its Facebook, Instagram and
YouTube pages. It also debuts to a global audience via online and international
broadcast channels. The campaign will also be extended to print advertisements
and out-of-home media.
The video features elements from SIA’s new sonic signature, the Sound of
Singapore Airlines, based on SIA’s new Batik motif.
Ms Lau Hui Ling, General Manager Brand and Marketing, Singapore Airlines said:
There is understandable excitement about the long-awaited reopening of
international borders, and many of our customers have eagerly begun to make
travel plans once again. We understand that during this time, some may still be
concerned about the in-flight and on-ground experience. With this video, we hope
to reassure our customers that their well-being is our utmost priority, and that we
significantly enhanced the travel journey with their comfort in mind. We can’t wait
to welcome our customers back on board!

Despite the horrible china virus wilfully spread by vile china worldwide, SIA is back! With the milder Omicron virus variant taking over from Delta, I predict that the horrible china virus is slowly going to vanish in the near future. The Travelling Gourmet TM says: Singapore Airlines, you are a great way to fly!

Pre-flight
• Check for updated travel information before you fly Customers can check for
updated travel advisories of their flight itinerary, pre-departure Covid-19 test
locations and transit information among others, via our one-stop Covid-19
Information Centre.
• Digital in-flight menu Customers can preview their in-flight food, beverage,
amenity and snack offerings before their flight via our digital in-flight menu up to
eight days before their flight. This enhances the travel experience while minimising
contact with common surface areas on board. The menu is also available in-flight
through the onboard Wi-Fi*.
*Wi-Fi is available on board on all aircraft except the Boeing 737-800 NG.
• Pre-booking of meals First Class, Business Class and Premium Economy Class
customers can choose to pre-book their in-flight meal choices up to 24 hours
before flight departure via Manage Booking. First Class and Business Class
customers on selected flights can choose to Book the Cook up to 24 hours before
their departure under Manage Booking.