Vinitaly in Verona 2022

Story and photos by Dr. Michael Lim The Travelling Gourmet TM

Copyright all rights reserved

The intrepid and indomitable Travelling Gourmet TM tells you about Vinitaly in the…

MARVELLOUS city of Romeo and Juliet from 10 to 1 April 2022.

WINE (VINITALY OBSERVATORY-NOMISMA WINE MONITOR):
9 OUT OF 10 ITALIANS DRINK WINE – HIGHER THAN PRE-COVID FIGURES
MORE YOUNG PEOPLE ENJOY WINE (RESPONSIBLY) AND REDS ARE THE SYMBOL OF BABY BOOMERS, WHILE WINE
MIXES ARE INCREASINGLY POPULAR
(Rome, 30 March 2022) Just as before, but even before: appreciation of wine among Italians remains very high – and
actually even higher than in the pre-china virus period. Over the last year, 89% of Italians drank wine – an increase compared
to three years ago – mainly as a result of a surge among young adults, the protagonists of a moderate and responsible
approach. This is highlighted by the latest “Italians and Wine” survey, presented today in Rome during the press
conference for the 54th Vinitaly by the Vinitaly Observatory-Nomisma Wine Monitor, which sought to compare the
relationship between Italians and wine with a survey very similar to the one conducted in 2019.
What emerges is a picture of unchanged passion for the prince of drinks in Italy linked with increased curiosity among
young people. Compared to 2019, Generation Z and Millennial consumers (18-41 years old) expanded considerably in
terms of numbers (from 84% to 90%) but not in quantity, while the incidence for Generation X consumers remained
unchanged (89%, 42-57 years old) and the share for Baby Boomers (over 57 years old) declined somewhat, no longer
the largest segment but still the most frequent consumers), down from 93% to 90%. Compared to just 3 years ago, the
features of new trends also differ, even as regards preferences. The survey, presented 10 days ahead of the return of
Vinitaly (10-13 April at Veronafiere), indicates the most evident growth trend as consumption of wine mixes – mainly in
the form of spritz – now enjoyed by 63% of the audience (compared to 56% in 2019). All the other types also increased
well, with sparkling, red and white wines all at 81% (compared to 77%) and rosé wines at 63% (compared to 57% in
2019). Yet numbers not always align with quantity: sparkling wine, as well as also rosé wines and spritz mixes, are
enjoyed as occasional consumption, particularly by the under 40s, with a share of those who drink them weekly of less
than 20%. The approach to red wine is different, which remains the staple for customary wine drinkers, with about 60%
of Baby Boomers consuming it 2-3 times a week and even one-third 3 every day.
Nomisma Wine Monitor manager, Denis Pantini, said: “The growth of premium wines through large-scale retail
distribution, starting with sparkling wines, is a legacy that Covid has left us and which, combined with the recovery of
out-of-home consumption, should bring about an increase in the market value of wine consumed in Italy, today standing
at 13.8 billion euros, 7% less than in 2019 ”
Vinitaly (10-13 April at Veronafiere) returns after 2 years of forced stoppage with 4,400 exhibitors and thousands of
buyers from all over the world. For wine lovers, the appointment is with the Off-Show event “Vinitaly and the City” (April
8-11) in the streets in the centre of Verona.

About thetravellinggourmet

As a renowned Travel, Food & Wine Writer he has travelled the world in a keen & indomitable pursuit of exotic delicacies & fine wines. His articles have been published in over 20 prestigious publications, both local & international. Dr. Lim has toured and trained in Wine Evaluation & Oenology in most of the world's top wine producing areas from France to Australia. The Travelling Gourmet says, "Gastronomy has no frontier. These are the gastronomic voyages of The Travelling Gourmet. My unending mission. To explore strange new cuisines, to seek out new wines and new culinary experiences, to boldly go where no gourmet has gone before...." Have pen, will travel. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any other information storage & retrieval system, without permission from Dr. Michael Lim The Travelling Gourmet and/or MSN. Material may be works of fiction. Names, characters, places and incidents may be true but may also be products of the author's imagination or are used fictitiously. Any resemblance whatsoever to actual person or persons, either dead or living, events, or locales may be entirely and purely coincidental and unintentional. No part of this website may be used to villify others or for criminal purposes. Interests: Travel, Food, Wines, Cooking, Wine Appreciation, Parachuting, Languages, Music, Reading, Swimming, Hunting, Ballet, Fencing, Archery, Anthropology and more... The Travelling Gourmet is a copyrighted trademark. All rights and photos reserved. No part may be reproduced without permission.
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