Earth Month Plate to Planet Impossible plant based “Meat”

Story and photos by Dr. Michael Lim The Travelling Gourmet TM

Copyright all rights reserved

The indomitable and irrepressible Travelling Gourmet TM features…

MARVELLOUS planet friendly food for Earth Month!

This April, 2022 Impossible Foods is rolling out a series of #PlateToPlanet initiatives as part of their third Earth Month campaign in Singapore, designed to get Singaporeans talking about the connection between their food and the planet.

The #PlateToPlanet campaign will serve up answers to some of the biggest questions people have around climate change – from explaining the changes in our climate to debunking myths. With the goal of sparking conversations around the impact of our food choices on the planet, Impossible Foods hopes more Singaporeans will be inspired to turn back the clock on climate change by considering the environmental impact of the food on their plate.

The “Plate-To-Planet” content will be available across Impossible Foods’ social media platforms and displayed at restaurants Fatburger and Swensen’s. Impossible Foods has also teamed up with food delivery service Deliveroo and online grocery store RedMart to offer special promotions and exclusive merchandise during the month of April, including:


  • $2 off Impossible x Deliveroo menus: First 2,000 orders on Deliveroo can enjoy $2 off Impossible™ menus from FatBurger and Swensen’s. Fans can enjoy dishes like Swensen’s Rendang Impossible™ ($17.01), Garlic Aioli Impossible™ ($17.01) and Swensen’s Bagus Burger ($15.80), their delicious take on the famous Ramly Burger. For a great, classic burger, Fatburger is serving Impossible™ Fatburger ($15.90) – a juicy and tasty Impossible™ Beef Made From Plants patty topped with cheese, red onion, pickles, relish, mustard and mayonnaise, served on a toasted brioche bun with crisp lettuce and ripe tomato. Limited edition swag will also be given away with Deliveroo x Impossible orders, while stocks last.
  • $3 off Impossible™ Beef Made From Plants retail pack: The convenient, versatile 340g pack will retail at just $8.90 at major grocery stores NTUC Fairprice and RedMart from now till May 31, as well as at Cold Storage, Giant and Market Place stores and online via Cold Storage OnlineGiant Online from 1 to 30 April.
  • Limited Edition Impossible x RedMart Swag: First 1,000 orders on RedMart will receive an Exclusive Earth Month merchandise.
  • New Impossible™ Menu by Trapizza: The casual Italian beachfront restaurant located a few minutes’ walk away from Shangri-La Rasa Sentosa is the latest restaurant to offer Impossible Beef on its menu, following the success of the Impossible™ Spicy Pizza Bolognese ($27++) offered as a limited-time special in 2021. This year, the team will not only reintroduce the Impossible Spicy Pizza Bolognese but also debut new hearty Italian dishes like Impossible™ Lasagna ($26++) with Impossible Beef, tomato sauce, parmesan cheese, bechamel and basil, and Impossible™ Burger with charcoal-grilled Impossible Beef patty layered with tomato, onion, lettuce and cheddar cheese, and served with potato wedges.

Laurent Stevenart, General Manager, Singapore & UAE, Impossible Foods, said enthusiastically, “Few people realise that what goes onto our plates is deeply tied to the health of our planet. Following the success of our first two Earth Month campaigns, we’re shifting gears this year to focus on showing Singaporeans why they should eat plant-based – and not just because it’s delicious or has the same meaty flavour that they love. Our goal is to get more people to start having these important conversations about how our food choices impact our planet, and the small steps they can take to preserve nature.”

Delicious for you and great for our planet! 

Animal agriculture uses more of the earth’s resources than any other industry on the planet and is one of the biggest emitters of greenhouse gasses. In fact, a whopping 45% of Earth’s land surface is used for grazing livestock, raising livestock, or growing crops to feed them. 

By eating meat made from plants instead of meat made from animals, consumers can drastically cut down their personal carbon footprint, save water and help ensure that our planet is here for future generations. A 113 g serving of Impossible Beef Made From Plants uses 96% less land, 87% less water and 89% less greenhouse gasses compared to ground beef from a cow. This translates into 7 square meters of land, 3 kg of CO2 equivalents and 84 litres of water.

In 2021, Singaporeans set a new Earth Month record by choosing Impossible Beef over ground beef from cows. Collectively, the nation saved an equivalent of over 708,863 square meters of land, more than 303,798 kg of CO2 and over 8,506,360 litres of water. This is comparable to:

  • The estimated land area of 99 soccer fields or twice the size of Singapore Sports Hub
  • The greenhouse gas emissions of more than 1,380,900 km driven in a medium-sized car
  • More than 3 Olympic size pools or the water footprint of 28,166 baths in a standard bathtub

The Travelling Gourmet TM say: Keep calm and carry on eating to save the world! Yum! Yum!

About thetravellinggourmet

As a renowned Travel, Food & Wine Writer he has travelled the world in a keen & indomitable pursuit of exotic delicacies & fine wines. His articles have been published in over 20 prestigious publications, both local & international. Dr. Lim has toured and trained in Wine Evaluation & Oenology in most of the world's top wine producing areas from France to Australia. The Travelling Gourmet says, "Gastronomy has no frontier. These are the gastronomic voyages of The Travelling Gourmet. My unending mission. To explore strange new cuisines, to seek out new wines and new culinary experiences, to boldly go where no gourmet has gone before...." Have pen, will travel. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any other information storage & retrieval system, without permission from Dr. Michael Lim The Travelling Gourmet and/or MSN. Material may be works of fiction. Names, characters, places and incidents may be true but may also be products of the author's imagination or are used fictitiously. Any resemblance whatsoever to actual person or persons, either dead or living, events, or locales may be entirely and purely coincidental and unintentional. No part of this website may be used to villify others or for criminal purposes. Interests: Travel, Food, Wines, Cooking, Wine Appreciation, Parachuting, Languages, Music, Reading, Swimming, Hunting, Ballet, Fencing, Archery, Anthropology and more... The Travelling Gourmet is a copyrighted trademark. All rights and photos reserved. No part may be reproduced without permission.
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