Story and photos by Dr. Michael Lim The Travelling Gourmet TM
Copyright all rights reserved
The indomitable and irrepressible Travelling Gourmet TM highlights…
MOST yummie Aroma Truffle chips which is a Singapore brand that has become popular in South Korea.
The chips were featured on a Korean drama on April 14th 2021 called “Sell your Haunted House”. The popular K drama in Korea featured celebrities like Jang Nara and CNBLUE’s Jung Yong Hwa. The show also has an average viewer rating of 8.4/10 on MyDramaList.
The scene featured Korean actors opening a bag of Aroma Truffle chips during a casual gathering. Korean actress Jang Nara said that it is her favourite snack with beer in the show.
Korean actress Jang Nara
Aroma Truffle’s popularity skyrocketed when the Vice-Chairman of Shinsegae, Mr Jung Yong-jin declared his love for it on Instagram. Shinsegae is Korea’s largest retailer and was originally part of the Samsung Group. “Kayson Tan, co-founder of Aroma Truffle said joyfully, “This led to an explosion of Aroma Truffle in Korea. Our truffle chips were then featured across major media publications in South Korea,”
Aroma Truffle & Co is a Singapore based brand that specializes in truffle based snacks. They began with truffle potato chips and now also have truffle popcorn and truffle hot sauce. They are dedicated to creating and bringing you the most seductive gourmet snacks made from the finest ingredients.
Aroma Truffle’s current best-seller is Black Summer Truffle Potato Chips. The rich and intoxicating truffle flavour and perfume is very seductive. The main ingredient is Black Summer truffles which have an intense woody aroma with flavours of garlic, wild mushroom and earthy hazelnut undertones. The bag of chips also includes herbs and spices such as parsley, dill, garlic and sea salt. Known for its sweet, savoury and salty taste, this is a snack that pairs well with beer and wine. I like to sprinkle the chips on top of salads. Olive oil and palm oil is used to make the chips. I would have preferred no palm oil.
The Honey Dijon Chips are very tasty with a really powerful perfume and the mild spicy mustard flavour comes through. There is also some sweetness from the honey but not too much.
To be continued…