Vinitaly 2022 in Verona

Story and photos by Dr. Michael Lim The Travelling Gourmet TM

Copyright all rights reserved

The indomitable and irrepressible Traveling Gourmet TM on…

MARVELLOUS Vinitaly from 10 to 13 April 2022 in Verona, Italy.


Verona, 16 March 2022. With 130 confirmed top buyers, the United States – the first world market for Italian wine exports – leads the field of international delegations attending the 54th Vinitaly (Veronafiere, 10-13 April). It is the first time that the International Wine and Spirits Exhibition has achieved such a result on the American market. This emerges from the Veronafiere and ICE Trade Agency incoming campaign which, as it now comes to its conclusion – is surpassing its objectives.

So far, 630 ‘super buyers’ of Italian wine from all over the world – with reference exclusively to this international promotion project – have taken up invitations to attend Vinitaly. They are joined by a further 50 profiled market operators who will travel to Verona for the first time thanks to another ‘tailor made’ incoming project, set in motion this year and the result of direct collaboration between Vinitaly and about 30 companies exhibiting at the Show.

As for around 50 countries involved in the promotion and communication programme (the list has seen changes as a result of the conflict), the Vinitaly map welcomes new entries from the high-spending area of the Midwest and Southern United States, proof that there are still ample margins for growth. Representatives of the two monopolies in Ontario and Québec will arrive from Canada thanks to coordination with ICE Trade Agency. On the other side of the world, the Asian market is also moving in the name of wine, despite the persistence of certain travel difficulties associated with the pandemic: Japan, Singapore, Thailand and Malaysia, as well as South Korea and China, are all accredited.

As regards China, however, monitoring remains alert following the latest lockdown measures issued by the Beijing government. The response from South America was positive with operators travelling from 10 of the 12 states in the macro-region (Ecuador, Colombia, Brazil, Argentina, Costa Rica, Peru, Guatemala, Mexico, Panama and Chile). New entries at Vinitaly 2022 also include Africa, with professional collectives from Mozambique  Kenya, Ethiopia, Cameroon and Angola.

Europe sees delegations from Germany and Northern countries – with Denmark and Sweden in first place – among the most numerous (respectively 65 and 40). They also lead the field on the b2b agenda for organic produce at Vinitaly. Then come buyers from the United Kingdom, Austria, France, Greece and Switzerland. Vinitaly will also welcome operators from Poland, Romania, the Czech Republic and Slovenia. An incoming event for Germany, Denmark, France and the United States was also organized by Sol&Agrifood, the international quality agro-food exhibition scheduled alongside the wine event, as part of projects financed by the European Community.

The business line-up at Vinitaly 2022 ( will be completed with the arrival of thousands of national and international operators whose registrations are currently being processed.

Promotion efforts in the Russian Federation have been suspended.

About thetravellinggourmet

As a renowned Travel, Food & Wine Writer he has travelled the world in a keen & indomitable pursuit of exotic delicacies & fine wines. His articles have been published in over 20 prestigious publications, both local & international. Dr. Lim has toured and trained in Wine Evaluation & Oenology in most of the world's top wine producing areas from France to Australia. The Travelling Gourmet says, "Gastronomy has no frontier. These are the gastronomic voyages of The Travelling Gourmet. My unending mission. To explore strange new cuisines, to seek out new wines and new culinary experiences, to boldly go where no gourmet has gone before...." Have pen, will travel. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any other information storage & retrieval system, without permission from Dr. Michael Lim The Travelling Gourmet and/or MSN. Material may be works of fiction. Names, characters, places and incidents may be true but may also be products of the author's imagination or are used fictitiously. Any resemblance whatsoever to actual person or persons, either dead or living, events, or locales may be entirely and purely coincidental and unintentional. No part of this website may be used to villify others or for criminal purposes. Interests: Travel, Food, Wines, Cooking, Wine Appreciation, Parachuting, Languages, Music, Reading, Swimming, Hunting, Ballet, Fencing, Archery, Anthropology and more... The Travelling Gourmet is a copyrighted trademark. All rights and photos reserved. No part may be reproduced without permission.
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